Offset is becoming a top heavy system or it is actually known as top heavy but some decades back there were no alternatives. These days businesses big and small are better served by outfits like the Santa Monica CA digital printing services. This, as the term suggests, is based on modern digital technology.
Digital used to be too high tech or had no means of delivery for printed materials. Smaller runs for copies usually meant you Xeroxing a bunch of papers. This was all in black and white, and color was not too high definition, nor were the results that clean, and you could mess up on one batch and do everything all over again.
Printing in digital or electronic sense was also in the early stages, and was not too efficient, had no high definition qualities or any other advantage when compared to offset that made it better. Eventually, there was a turnaround, just within this decade or a bit more, and then this process was on its way.
It has taken all this time for it to arrive and provide an excellent challenge to even the best qualities of offset. Offset and its allied arm of photo printing creates the best printed materials, right up to those glossy magazines with amazing color separation and images, with runs in excess of hundreds of thousands. The top heaviness has made for several casualties in the publishing trade.
The casualties though were made so because of the advent of more efficient, really cost effective and actually cheaper processes that could create the same materials as offset. In fact, the new process, actually an innovated on or advanced version of digital, made better materials. And lots of new firms suddenly popped out and offered a challenge to some big publishing businesses.
The downfall of these businesses did not actually make them crash down without a bailout. They have downsized and are rearranging their position in the markets, and some good ones, belonging to iconic market brands, have staged conservative comebacks. They accessed one other factor that made them casualties and that is the internet.
The combination of excellent printing in the newer field and internet resources has shaped and defined newer, faster and better methods of delivering on printing. The top heaviness of offset is translated into more human dimensions, into large rooms with everything you need. This compared to large factories that housed elephant like machines.
That means so much savings and so much efficiency. And with the coming of more advanced innovations, the new system is really on its way in replacing the older one. This does not mean that it will no longer be useful. It can actually be converted to and combined with digital in a way that produces a more amazing hybrid.
This hybridization has worked for telecommunications companies that had the internet competing against their business. These days telecom has converted and combined with online materials to come up with better ways of delivery to consumers. Printing methods actually almost have the same kinds of qualities that could create great hybrid processes.